Your organisation is probably at that point of the year where you’re planning for next year. We can’t always know exactly what the next year will bring but it’s good to have a plan in place as every new year brings new trends to add to what we’ve already been working with.

Actively trying to establish a better online presence is important in staying connected with your audience. How you portray yourself online can do a lot for your success and this should be something that is continuously worked on.

A digital strategy outlines how you are going to meet your goals online. In the current climate, those who already have a digital strategy in place are probably feeling the benefits.